Is it possible Kim Kardashian and her sisters are not as fashionable as previously believed?
Might a store that carries their name also carry nothing but ugly, overpriced knockoffs?
These are crazy notions, we know, but they're the opinions expressed by Jon Caramanica, a fashion critic for The New York Times who spent time inside SoHo's Dash NYC this week.
One man's take on Dash NYC? "As in most theme parks, there wasn't anything worth carrying away but memories."
"Some items were baffling," Caramanica writes. "Even Khloé on her worst pre-marriage day might have struggled with the pink fur shrug ($484)."
Referring to a $430 hat, the critic comments: "You could wear this look, in the same way you could hire an enthusiastic 5-year-old as your stylist."
Overall, "Dash is a fashion desert, just oodles of drapey cowl necks and embellished cap sleeves and synthetic fibers. Clothes are essentially split into two categories of fit: vacuum-sealed and hot-air balloon."
And, in case you were wondering: yes, you can actually purchase QuikTrim products at the store, along with $10 bottles of water with pictures of Kourtney, Khloe and Kim on them.