"Well, number one, I've raised a family," Mitt Romney said during Monday night's Florida GOP debate when asked what he'd done to further the conservative movement.
"And I've - I've, with my wife, we've raised five wonderful sons, and we have 16 wonderful grandkids," he awkwardly continued, before finally answering the question.
He went on to mention his private sector and gubernatorial experience, but the reference to his family stuck, highlighting his inability to connect to many voters.
It's a problem evident in his defeat in South Carolina last week. He's skilled at detailing the X's and O's of policy, but falls short in efforts to prove he's authentic.
Newt, meanwhile, talked about helping Barry Goldwater's campaign in 1964 and later Ronald Reagan's successful 1980 bid, as well as his own efforts as Speaker.
The Gingrich campaign certainly reveled in Romney's non-answer. Minutes after the debate, it sent an e-mail titled "Mitt Romney's Top Conservative Achievements."
It was blank.