Michael Bolton may prefer to sit around and watch movies all day, but the guys from Lonely Island are straight gangsta. Like any hard core rappers, the trio makes it rain at the club - and has now affiliated itself with its own vodka brand.
As Creative Directors behind RÖKK, the newest vodka on the market, Akiva Schaffer, Jorma Taccone, and Andy Samberg are responsible for consumer engagement, marketing and advertising for the premium priced, freeze filtered vodka.
Here's their hilarious, debut promotional spot: