Simon Cowell is not exactly a man who specializes in subtlety.
The former American Idol judge returned to the airways during Super Bowl XLV with a commercial that didn't merely announce, "He's Back." It did so in grand, god-like fashion.
Cowell then revealed plans to award the winner of this fall's The X Factor with the biggest cash prize in reality show history: $5 million.
Speaking on the difference between The X Factor and Idol, Simon said in a statement today:
“I like the idea that a 12-year-old on this show can compete with an older singer and a singing group. I’ve never believed there should be a cut-off age for talent, and we are going to put our money where our mouths are with the $5 million recording contract. I’m doing this show in America because I genuinely believe we can find a superstar.”