It's more than just a championship-deciding football game and a platform for companies to sell their latest products via untalented sex symbols and/or funny exchanges.
The Super Bowl also marks the first real glimpse we get at upcoming summer blockbusters, almost all of which these days are remakes of one kind or another.
Case in point: Captain America. Based on the Marvel Comic, the movie stars Chris Evans as "The First Avenger" and swoops into theaters on July 22. Tommy Lee Jones and Stanley Tucci also play keys roles, as previewed here. Will you be lining up for a ticket?